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Brand Marketing Lead (m/f)
Introducing STEP, the fresh and dynamic new brand from the renowned Smart Group HR Solutions. We’re here to guide you on your journey to success with exciting job opportunities tailored just for you. Join us and STEP into your new role as a
Our client is a leading cosmetics company renowned for its innovation and iconic beauty brands. With a strong presence in the regional market, they are committed to excellence and sustainable growth. The diverse portfolio spans all major distribution channels, including mass retail, pharmacies, salons, and e-commerce.
They are currently looking for a Brand Marketing Lead, based in their Zagreb office, who will be responsible for developing and executing brand strategies, driving product launches, and leading marketing initiatives to grow the brand portfolio.
- Define and execute marketing strategy for a fast-growing brand, positioned between mass market and dermocosmetic
- Lead go-to-market plans for product launches and ensure consistent growth of core portfolio
- Develop and implement digital-first campaigns, with strong focus on influencer marketing and social media
- Analyze consumer behavior, market trends, and competitor activity to inform strategic decisions
- Collaborate cross-functionally with internal teams and external partners to align on brand and business objectives
- Manage budget planning and performance tracking to meet sales and profitability goals
- Mentor and support junior team members, encouraging growth and collaboration across the team
- 5+ years of experience in brand management, ideally within the beauty, FMCG, or pharmaceutical industry
- Strong consumer insight skills, with focus on trends and Gen Z behavior
- Solid knowledge of social media and influencer marketing
- Experience in 360° campaign development and execution
- Agile, results-driven, and comfortable in fast-paced environments
- Strong collaboration and communication skills
- High emotional intelligence and cross-functional mindset
- Interest in sustainability and responsible brand practices
- Proactive, creative, and eager to learn and grow
- Fluent in English, both written and spoken
- Flexible working hours with hybrid work options
- Comprehensive health, life, and travel insurance from day one
- Access to a wide range of learning and development platforms
- Attractive employee perks, including product gifts and exclusive internal offers
- Additional days off for important personal occasions
- A supportive and dynamic work environment with a variety of employee benefits and well-being initiatives
If you're ready to take the next step in your career and contribute to the future of retail innovation, send us your resume in English via the application link. We are looking forward to your application!
