Marketing Automation & CRM Specialist (m/f)

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Marketing Automation & CRM Specialist (m/f)

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
Digital at PMI is dynamic, diverse, and disruptive. Join us and you can bring new ideas to life in a truly global function. The smoke-free revolution means we’re rebuilding everything from the ground up.

We are looking for a Marketing Automation & CRM Specialist who always puts consumer at the center and who aims to provide best consumer experience. Join our Digital department in Zagreb if you have passion for marketing technology, data, customer engagement and you are motivated by learning and finding new solutions to solve business challenges and address consumer’s pain points in a creative and analytical way.

We offer full time employment with permanent contract with possibility of hybrid working mode.

Your ‘day to day’

As a Marketing Automation & CRM Specialist you will provide the means (data integration and analytical capabilities) to develop data driven CRM analysis and insights, identify consumer trends and needs and partner cross functionally (Digital, Consumer Intelligence, IT) to develop best ways of retaining of our consumers.
You will support deployment of CRM strategy, maximizing database quality and engagement through all phases of the consumer journey:

  • Preparation of CRM and digital campaigns & journeys.
  • Measure, manage and analyze the campaign and channel performance.
  • Create actionable, strategically focused, data-driven reports and insights.
  • Ensure accurate, relevant & timely reporting and tracking of CRM KPI's and performance results with the aim to automate reporting processes when possible.
  • Lead, participate and collaborate with cross-functional teams on projects and initiatives to improve overall Consumer experience.
  • Continuously test to optimize existing campaigns, new channels, and seize other business opportunities to improve the digital user experience.
  • Feels at home with digital CRM content such as emails - understands the relevant production processes and knows how to lead them.
Who we're looking for
  • University business or technical degree
  • Strong proficiency in SQL, Microsoft Excel and other data tools and frameworks
  • Demonstrates proficient analytical mindset, business acumen and problem-solving skills
  • Experience in data extraction, analysis, reporting, and visualization using tools such as SQL and Microsoft Power BI
  • Solid understanding of general business and marketing principles and practices
  • Enthusiastic and ambitious self-starter with a strong drive for results
  • Ability to embrace complexity, ambiguity and to translate opportunities to experiments
  • Experience with CRM systems such as Salesforce CRM and Salesforce Marketing Cloud is a plus
  • Proficient in spoken and written English and Croatian language

What we offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

  • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: to deliver a smoke-free future.

To join our growing team, apply no later than May 26th

Application link