Brand Manager (m/f)
Lugera Talent Solutions (ex. Adecco) is a leader in providing HR services.
Our client, Ferrero, is an international company that has grown from a small Italian confectionery shop to become the third largest confectionery manufacturer in the world. It produces famous market-leading brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise.
Currently they are looking for an open and proactive candidate to join their team for an indefinite period on a position:
Brand Manager (m/f)
Location: Zagreb, Croatia
ROLE OVERVIEW:
- As a Brand Manager you will be responsible for preparing, developing, and managing marketing activities across eight (8) Balkans markets. This includes overseeing the entire product portfolio, developing marketing plans, coordinating product launches, evaluating marketing effectiveness, and driving category/brand development.
- Take full responsibility for the category/brand execution and performance within the local market.
- Adapt and localize centrally developed brand strategies to fit local consumer needs, retail landscape, and market dynamics.
- Coordinate product launches and campaign rollouts with cross-functional teams, including Trade Marketing, Sales, Finance, Quality, and Supply Chain.
- Ensure timely and consistent execution of all marketing activities in line with brand guidelines.
- Monitor and analyze the performance of marketing campaigns and category KPIs, providing local insights and feedback to the central team.
- Manage the local marketing calendar and ensure strong alignment with key seasonal periods and promotional plans.
- Oversee the local marketing budget, ensuring proper allocation and cost control across all activities.
- Collaborate with creative and media agencies for the execution of assets, ensuring they are locally relevant and on-brand.
- Drive brand development initiatives to enhance market presence.
WHAT DO WE LOOK FOR IN OUR IDEAL CANDIDATE:
- University degree in Economics is a must, ideally with a passion or specialization in Marketing.
- 3+ years of previous experience in brand management, preferably within the FMCG sector.
- Excellent knowledge of English language, spoken and written.
- Strong skills in Microsoft Office; knowledge of Nielsen is beneficial.
- Strong analytical skills, excellent communication and project management abilities.
- Team player with good self-motivation and positive attitude.
WHAT DOES THE COMPANY OFFER:
- Employment contract for an indefinite period.
- Competitive financial package.
- Hybrid work.
- Work experience within a successful international company.
- Dynamic surroundings in which you can realize your own potential and show proactive, individual approach.
If you are eager to join an international team and work in a dynamic, open environment, we invite you to submit your CV and cover letter via the application link.
Please note that only shortlisted candidates will be contacted.
License for performing employment-related activities issued by the Ministry responsible for labor No. 178/20.
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