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Ovaj oglas je istekao 06.03.2017. i više nije aktivan.
Sadržaj oglasa prikazan je isključivo u informativne svrhe.
Trenutno aktivne oglase pogledajte na www.posao.hr.
Marketing Manager SDA Adriatic (m/f)
Oglas je istekao
Poslodavac:
Kategorija:
Mjesto rada:
Zagreb
Rok prijave:
06.03.2017.
O poslu
Opis radnog mjesta:
Your challenge
Main scope of the role is category and brand management: Small Domestic Appliances Adriatic area (Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro):
- Strategy development
- NPI strategy
- Activity planning, brand activation planning, forecasting
- Profitability
- Budget Management
Your responsibilities
- As co-owner of the product strategy & planning process, defining the objectives (sales, profitability, MS, brand image KPIs), developing, implementing, tracking and optimizing marketing campaigns planned in the yearly marketing calendar for Small Domestic Appliances categories in Adriatic;
- Developing the Adriatic NPI plan in liaison with CEE PC Marketing Manager & SEE Marketing Director SDA, PC & Coffee, flawlessly implementing & tracking it;
- Setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock;
- Supporting and guiding the Product Creation Process by market research, the definition of commercial requirement specifications and product specifications Drives development + execution of local activation plans, local insight collection, analysis, knowledge;
- Developing sales plans in cooperation with the TSM and key accounts in order to maximize the support to the sales process and set prices and product positioning and to define sales training and sales support;
- Contributing along with sales & TSM to the development of new channels;
- A&P budget construction, management execution, track, follow up;
- Planning, building and maintaining relations with key accounts or key users in order to stay connected to the developments and trends in the market;
- Coordinating with: Internal - sales team, TSM, marketing team, logistic team, back office, marketing peers; External – agencies;
- Localizing regional digital plans, FB page.
Main scope of the role is category and brand management: Small Domestic Appliances Adriatic area (Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro):
- Strategy development
- NPI strategy
- Activity planning, brand activation planning, forecasting
- Profitability
- Budget Management
Your responsibilities
- As co-owner of the product strategy & planning process, defining the objectives (sales, profitability, MS, brand image KPIs), developing, implementing, tracking and optimizing marketing campaigns planned in the yearly marketing calendar for Small Domestic Appliances categories in Adriatic;
- Developing the Adriatic NPI plan in liaison with CEE PC Marketing Manager & SEE Marketing Director SDA, PC & Coffee, flawlessly implementing & tracking it;
- Setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock;
- Supporting and guiding the Product Creation Process by market research, the definition of commercial requirement specifications and product specifications Drives development + execution of local activation plans, local insight collection, analysis, knowledge;
- Developing sales plans in cooperation with the TSM and key accounts in order to maximize the support to the sales process and set prices and product positioning and to define sales training and sales support;
- Contributing along with sales & TSM to the development of new channels;
- A&P budget construction, management execution, track, follow up;
- Planning, building and maintaining relations with key accounts or key users in order to stay connected to the developments and trends in the market;
- Coordinating with: Internal - sales team, TSM, marketing team, logistic team, back office, marketing peers; External – agencies;
- Localizing regional digital plans, FB page.
Vrsta posla:
stalni radni odnos
Županija:
O zaposleniku
Znanja i kvalifikacije:
We are looking for
Field of education
Economy, Engineering, Social Sciences
Level of education
University degree
Master degree will be an advantage
Location
Zagreb, Croatia
Specific requirements
Good knowledge of numbers and very good command of Excel
Travelling: 25%-30% of working time
Excellent consumer marketing skills (insights, strategy, planning, MROI, media)
Digital skills (good understanding of touch points, analytics)
Behavioral competences
Eager to win attitude
Take ownership way of behaving
Team player
Always acting with integrity
Key competences
Leading change
Inspiring by example
Driving operational excellence
Customer centric
Delivering results
Creating meaningful innovations
Working experience
Min 5-6 years relevant brand management experience in a high profile multinational company out of which minimum 2-3 years on as Senior/Group Brand Manager position
Desired additional marketing experience of 2-3 years in digital marketing, marketing research, trade marketing
Regional role as brand manager – will be an advantage
Languages
Serbian-Croatian –native
English -fluent
Our offer
We welcome you to a challenging, innovative environment with great opportunities for you to explore.
Our benefits are very competitive and designed around the market preferences:
Depending on experience, a market conform salary;
A variable bonus based on personal performance and Philips results;
Extensive set of tools to drive your career, such as a personal development, training and coaching (ex. Philips University);
Attractive benefits package;
Healthy work-life balance.
Contact
In case of technical difficulties with your job application, such as login issues or a need to reset your password, please send an email to [email protected].
(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)
Field of education
Economy, Engineering, Social Sciences
Level of education
University degree
Master degree will be an advantage
Location
Zagreb, Croatia
Specific requirements
Good knowledge of numbers and very good command of Excel
Travelling: 25%-30% of working time
Excellent consumer marketing skills (insights, strategy, planning, MROI, media)
Digital skills (good understanding of touch points, analytics)
Behavioral competences
Eager to win attitude
Take ownership way of behaving
Team player
Always acting with integrity
Key competences
Leading change
Inspiring by example
Driving operational excellence
Customer centric
Delivering results
Creating meaningful innovations
Working experience
Min 5-6 years relevant brand management experience in a high profile multinational company out of which minimum 2-3 years on as Senior/Group Brand Manager position
Desired additional marketing experience of 2-3 years in digital marketing, marketing research, trade marketing
Regional role as brand manager – will be an advantage
Languages
Serbian-Croatian –native
English -fluent
Our offer
We welcome you to a challenging, innovative environment with great opportunities for you to explore.
Our benefits are very competitive and designed around the market preferences:
Depending on experience, a market conform salary;
A variable bonus based on personal performance and Philips results;
Extensive set of tools to drive your career, such as a personal development, training and coaching (ex. Philips University);
Attractive benefits package;
Healthy work-life balance.
Contact
In case of technical difficulties with your job application, such as login issues or a need to reset your password, please send an email to [email protected].
(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)
Minimalna stručna sprema:
Fakultet
Strani jezik:
engleski
Poznavanje rada na računalu:
dobro
Potrebno radno iskustvo:
pet godina
