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Digital Marketing Associate (m/f)

Oglas je istekao
Poslodavac:
Kategorija:
Mjesto rada:
Zagreb
Rok prijave:
06.12.2015.

O poslu

Opis radnog mjesta:
UNICEF programmes in Croatia are financed through voluntary contributions from governments, foundations, sponsorships from the corporate sector, as well as private charitable donations from individuals and small-to-medium sized firms.

Under general supervision of the Fundraising Officer, the incumbent provides assistance and support to fundraising activities, particularly using new media channels. Candidate will be responsible for day-to-day coordination of digital fundraising activities where tasks will include:

• Assisting in the development of a digital marketing plan to complement all fundraising activities; working with fundraising and communications teams to execute strategy, secure technical requirements, test, track and optimize results;
• Using on-line and mobile platforms to increase financial support and engage UNICEF supporters;
• Coordinating the execution of e-marketing and e-fundraising initiatives which may include: creative production, media targeting, tracking and post analysis of campaigns;
• Setting up necessary tracking for digital marketing activities and prepare digital, fundraising and analytics reports on an ongoing basis;
• Supporting other fundraising and communication goals by integrating and complementing all campaigns, developing on-line products, materials and production of content as necessary;
• Regularly developing and disseminating interactive e-mail communication and stewardship opportunities for donors; using innovative digital storytelling tools to interest and engage supporters;
• Building the e-mail database using tactics to drive traffic to website; improving conversion rates, open rates and all other digital KPIs;
• Managing search engine marketing and optimization activities; handling e-mail marketing, on-line advertising and web marketing;
• Building relationships with various internal and external stakeholders to support and implement digital goals;
• Working with a network of vendors, consultants and UNICEF partners;
• Conveying the message of UNICEF programme activities and representing UNICEF, its vision and mission in a professional manner;
• Administrative and general support to fundraising activities.
Posebne pogodnosti:
Napomena: Podržavamo zapošljavanje osoba s invaliditetom
Vrsta posla:
rad na određeno vrijeme
Županija:

O zaposleniku

Znanja i kvalifikacije:
Essential Requirements:
• Completion of secondary education and 7 years of relevant work experience in the area of digital marketing OR university degree (MA) in areas such as social sciences, IT, economics or marketing and 3 years of relevant work experience in the area of digital marketing.
• Strong technical background, especially in the use of content management systems, web programming, digital photo editing, social media platforms, e-mail broadcasting tools and SMS marketing
• Experience in project management with external suppliers is an asset
• A keen understanding and interest in all new media areas
• Experience in data analysis
• Computer proficiency (advanced knowledge of MS Office package)
• Excellent command of written and spoken English and Croatian language
• Excellent communication and presentation skills
• Approachable, outgoing, creative and resourceful

Essential competencies:
Competency Profile (For details on competencies please refer to the UNICEF Professional Competency Profiles.)
• Core values: Commitment, Diversity and Inclusion, Integrity;
• Core competencies: Communication (II), Working with People (II) and Drive for Results (II);
• Functional competencies: Analyzing (II), Applying Technical Expertise (II), Planning and Organizing (II) and Following Instructions and Procedures (II)

If you have the required education, skills and experience and want to make an active contribution to build a better world for children, please apply with the following documents:
• signed and scanned UN P11 form in ENGLISH (http://www.unicef.org/about/employ/files/P11.doc);
• CV in ENGLISH & motivation letter - in ENGLISH

If required documents not submitted, the application will not be considered!

Only complete applications will be considered. Only candidates who are under serious consideration will be contacted. UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.

IMPORTANT!
Candidates who previously applied for positions of Digital Marketing Associate or Fundraising Assistant for New Media do not need to apply again.
Minimalna stručna sprema:
Srednja škola
Strani jezik:
engleski, croatian
Poznavanje rada na računalu:
dobro
Potrebno radno iskustvo:
šest do deset godina